KINORGANICS
HISTORY
Exportadora de Jugos del Noroeste, is a Mexican company founded by Antonio Torres and Harold V. Lorton, two partners and friends who began marketing high-quality citrus fruits in 1989, acquiring extensive experience in the fruit distribution market. Their primary clients were juice producers. Recognizing the high demand for natural juices, they founded Lorton & Torres Fresh Squeezed Juices Inc. in 1994. Over time, they became one of the largest producers in Southern California, with a portfolio of important clients such as Disneyland and high-end hotels and restaurants. Due to this high demand, they expanded, founding Exportadora de Jugos del Noroeste (Northwest Juice Exporter) to offer a product of the same quality, hygiene, and safety standards to meet the growing demand in the industry.
MISSION
We are a company dedicated to the marketing of fruit and the production of natural juices, adhering to the highest standards of quality and food safety while preserving the environment. Our competent staff is focused on continuous improvement, aiming to satisfy the needs and expectations of our customers through hard work, dedication, and responsibility.
VISION
To be a competitive company, internationally recognized for its dynamism and innovation in citrus beverages, based on natural raw materials, with the highest quality and safety that exceed customer expectations, becoming the leading company that sets quality standards in the industry.
OBJECTS
- Human sustainability
- Environmental sustainability through the continuous development of policies that reduce our environmental impact
- Effectively and promptly responding to our customers’ needs by establishing effective communication channels
- Continuously optimizing established processes through the development and implementation of the Quality and Food Safety Management System
- Always offering a quality product that exceeds customer and industry expectations.